Kuai Kuai 乖乖 has been a favorite snack among many Taiwanese since the late 60s. It’s a corn or rice puff, similar in texture to a Cheeto, but flavored with five-spice, seaweed, coconut, or other Taiwanese leaning flavors. This snack, adorned with an ambiguous pirate character, is notoriously hard to find in the United States, so we brought it in ourselves.

One of the most fun things about Kuai Kuai is their collaborations, often with farmers’ associations, supermarkets, or other Taiwanese food purveyors. This limited edition roasted sweet potato flavor is reminiscent of a wintery treat: sweet potato, roasted over charcoal until caramelized and custardy sweet on the inside.

As a special collaboration with K.K. Orchard 瓜瓜園, Taiwan's largest sweet potato farming company, this Kuai Kuai is made from roasted Tainong No. 57 sweet potatoes, known for their rich, fluffy, chewy, yellow interior. Its sweetness and earthy chestnut aroma complements the nutty brown rice fragrance of the Kuai Kuai.

Check out the other limited edition rice-based Kuai Kuai we're bringing in, each of which champions regionally specific Taiwanese agriculture: mango and seaweed. You can buy the flavors individually or as a sampler to try all three.

Due to the limited nature of these collaborations, we will restock these for as long as they're popular and available.

About

In its original form, Kuai Kuai 乖乖 is a corn puff snack, most commonly offered in cream coconut or five spice flavor. The name translates to "obedient" or "well-behaved," which can also be a Mandarin term of endearment for small children, like "sweetie" or "darling."

Because of the name of the snack and the green bag it's packaged in, the coconut flavor has become something like a good luck charm for the island's IT infrastructure. According to many a Taiwanese engineer, the green bag has magic properties that influence technology to behave well. Only the green bag though, because green means go, like a green light. Read more here.

Tasting Notes and Usage

earthy sweetness, chestnut, and custard, with a denser and crispier texture compared to other flavors

Ingredients and Instructions

Rice, sugar, brown rice, palm oil, sweet potato starch, powdered milk, whey powder, sweet potato purée, honey, cellulose (from wheat), calcium carbonate, soy lecithin, antioxidant (mixed tocopherols)

Contains milk, soy, wheat.
Manufactured in a facility that also processes sesame, eggs, nuts, mango, fish, and shellfish.

Store in a dry and cool place.

Best by November 6, 2025.

Specifications and Dimensions

Net Weight (individual bag): 2.12 oz / 60 g

Dimensions (individual bag): 8.7" L x 7.1" W x 2.2" H / 22 cm L x 18 cm W x 5.5 cm H

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Gross Weight (case of 12): 2.3 lbs / 1050 g

Dimensions (case of 12): 16.1" L x 11.2" W x 8.7" H / 41 cm L x 28.5 cm W x 22 cm H