Kuai Kuai 乖乖 has been a favorite snack among many Taiwanese since the late 60s. It’s a corn or rice puff, similar in texture to a Cheeto, but flavored with five-spice, seaweed, coconut, or other Taiwanese leaning flavors. This snack, adorned with an ambiguous pirate character, is notoriously hard to find in the United States, so we brought it in ourselves.
One of the most fun things about Kuai Kuai is their collaborations, often with farmers’ associations, supermarkets, or other Taiwanese food purveyors. This limited edition flavor of rice-based Kuai Kuai is made using two kinds of seaweed: sea cabbage (aka green laver) and sea lettuce, both cultivated from the Pacific waters off the coast of Hualien.
The result is savory, slightly marine, and a little bit sweet. Fish powder and peanut butter contributes a nutty seafood flavor that reminds us of the best shrimp chip.
Check out the other limited edition rice-based Kuai Kuai we're bringing in, each of which champions regionally specific Taiwanese agriculture: mango and roasted sweet potato. You can buy the flavors individually or as a sampler to try all three.
Due to the limited nature of these collaborations, we will restock these for as long as they're popular and available.
About
In its original form, Kuai Kuai 乖乖 is a corn puff snack, most commonly offered in cream coconut or five spice flavor. The name translates to "obedient" or "well-behaved," which can also be a Mandarin term of endearment for small children, like "sweetie" or "darling."
Because of the name of the snack and the green bag it's packaged in, the coconut flavor has become something like a good luck charm for the island's IT infrastructure. According to many a Taiwanese engineer, the green bag has magic properties that influence technology to behave well. Only the green bag though, because green means go, like a green light. Read more
here.
Tasting Notes and Usage
savory, marine, and toasty, with an airy, crisp texture
Ingredients and Instructions
Rice, sugar, palm oil, fish powder (cod), peanut butter, maltose, sea lettuce, sea cabbage (green laver), modified food starch (oxidized starch), monosodium glutamate, soy sauce powder (soy sauce, maltodextrin, salt), salt, garlic powder, yeast extract, mushroom extract (disodium guanylate, disodium inosinate), ethyl maltol, soy lecithin, sweetener (licorice extract), antioxidant (mixed tocopherols)
Contains fish, peanuts, soy, wheat.
Manufactured in a facility that also processes milk, eggs, nuts, fish, shellfish, tree nuts, sesame, mango.
Store in a dry and cool place.
Best by November 26, 2025.
Specifications and Dimensions
Net Weight (individual bag): 1.83 oz / 52 g
Dimensions (individual bag): 8.7" L x 7.1" W x 2.2" H / 22 cm L x 18 cm W x 5.5 cm H
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Gross Weight (case of 12): 2.2 lbs / 1000 g
Dimensions (case of 12): 16.1" L x 11.2" W x 8.7" H / 41 cm L x 28.5 cm W x 22 cm H